What you’ll learn

  • You will learn:

    • What a personal IP is and why it matters

    • How to define your niche and brand identity

    • Strategies to create content and grow visibility

    • Building trust and community with your audience

    • Turning your IP into a sustainable businessDescribe your lesson with a short summary.

  • Practical growth tactics for Xiaohongshu (RED), WeChat Channels, and Douyin (TikTok China)

  • "IP serious" is a practical course designed for entrepreneurs, creators, freelancers, and personal brand builders. We will guide you step by step through the entire process of building your own IP — from zero to launch — covering brand positioning, content creation, audience growth, and monetization strategies.

Course FAQ

  • This course is for anyone looking to build a personal brand, including freelancers, content creators, entrepreneurs, or social media beginners. No prior experience needed — we guide you step by step from the ground up.

  • Yes! As long as you follow the course and take action, you'll learn practical frameworks, real case studies, and platform-specific strategies. You'll be equipped with the core methodology to start building and growing your IP right away on platforms like Xiaohongshu, WeChat Channels, or Douyin.

  • Once you enroll, you’ll get lifetime access to the course. Watch anytime, as many times as you like, at your own pace — perfect for reviewing key lessons when needed.