Technology & tools
Meta Expands Muse With Small-Business Tools
On September 29, 2026, Meta announced Muse for Small Business, adding business-focused skills and connectors to its personal AI agent.
A business-focused Muse expansion
On September 29, 2026, Meta announced Muse for Small Business, an expansion of its personal AI agent Muse. Meta says the new skills and connectors are intended to help business owners handle work using tools they already use.
Muse was introduced earlier in September and is available in the US and Canada, according to Meta. The company says the agent can complete tasks on a user’s behalf in the background.
Connecting business accounts and software
Meta says Muse can connect, in a few clicks, to Instagram professional-account analytics, Facebook Pages and Meta ad accounts. The company says it can use that connected context—including what a business sells, its brand voice and recurring customer questions.
Muse can also connect with dozens of business tools covering areas such as brand work, storefronts, books and customer records, Meta says. Users can view the available connector list in Muse app settings; Meta says custom connectors are also supported for services not yet covered.
Access and planned additions
Meta says Muse is free for most uses, while subscription plans will be available for people who want more. It did not detail plan prices or feature differences in the announcement.
The company says more connectors and skills are planned in the months ahead. Its examples and partner comments describe early testing and demonstrations, rather than independently verified results.
Reader takeaway
For eligible Muse users, the practical value may be bringing Meta business accounts and other connected tools into one agent workflow. The available connectors and the limits of paid plans should be checked in the app, since Meta did not publish full plan details.
Source & further reading
Meta Newsroom ↗Source published: September 29, 2026
